The only content protection system powered by child development science. Free forever. Smarter than anything else on the market.
The AI Behind Charly
Charly, your AI parenting advisor inside The Blocker, is built on Claude — the AI created by Anthropic, one of the world's leading AI safety companies. The same technology parents, doctors, and teachers already rely on every day.
Start Here — It's Free
Join in under two minutes. The Blocker's core protection is permanently free — no credit card required to get started.
The Blocker is launching first in Palm Beach County. We are expanding zip code by zip code to make sure every family gets the best experience. Enter your email and we will notify you the moment we open your area.
Your account is created. Follow the steps below to have your family protected in under 10 minutes.
The Blocker runs entirely in the cloud. There is nothing to install. Just point your router DNS to our servers and your family is protected.
Your account is ready. Go to app.theblocker.net and sign in with the email and password you just created. Your children's profiles are already there.
Plug the Pi into your router via ethernet or configure WiFi. The Blocker will auto-assign itself as a local DNS resolver.
Default credentials are included in your welcome email. Change your password on first login.
This is the key step. You will update one setting in your router — the DNS server address — to route your family's internet through The Blocker's protection.
Once DNS is set, open a browser on any device on your network and navigate to your dashboard.
Log in with the account you just created. Add your children's names and ages — AgeGuard Intelligence activates immediately.
Your 7-day AI Edition trial is already active. Open the Ask Charly panel in your dashboard and ask anything — "What did my kids try to access today?" or "Is this site safe for an 8-year-old?"
Morning and evening reports will begin arriving in your dashboard and inbox starting tomorrow.
The Problem
They block domains blindly — no understanding of your child's age, cognitive stage, or what content is actually appropriate for them specifically.
CleanBrowsing, Circle, Bark, Qustodio, and Norton Family charge $5–$55/month for DNS filtering. That should be free.
When a site is blocked, parents get nothing. No insight into why, no developmental context, no guidance. Just a block.
How It Works
The Blocker runs on your home network as a DNS gateway, evaluating every request against four scientific frameworks in real time.
Pure cloud software. No hardware to buy, no device to configure. Works with any home router on any internet connection.
Enter each child's name and date of birth. AgeGuard Intelligence calibrates automatically to their developmental stage.
DNS requests are checked against 4.9M blocked domains and run through AgeGuard AI for instant, intelligent decisions.
Morning reports, evening summaries, real-time alerts, and Charly — your AI parenting advisor — explain everything.
No competitor can explain why a site was blocked. AgeGuard can — using four peer-reviewed frameworks that no algorithm can replicate.
Content is evaluated against your child's current cognitive stage — concrete operational, formal operational, and beyond. A 7-year-old and a 14-year-old get completely different filters, even for the same domain.
Social media, screen time, communication platforms, and e-commerce sites are evaluated against the AAP's latest recommendations — the gold standard in pediatric digital health.
Ad networks, trackers, and persuasive commercial content are blocked based on Common Sense Media ratings — protecting children from manipulative advertising and commercial exploitation.
Safety threats, adult content, substance references, and violent material are filtered using CDC developmental milestone data — the most authoritative public health framework available.
Pricing
Start protecting your family today at no cost. Unlock AgeGuard Intelligence when you're ready.
No credit card. No trial. Permanently free.
7-day free trial. Cancel anytime.
Competitive Analysis
The Blocker gives away what competitors charge for — then charges for something no competitor can offer at all.
| Product | DNS Filtering | Device Mgmt | AI Reports | AgeGuard Intelligence | Price |
|---|---|---|---|---|---|
| 🛡 The Blocker | Free | Free | ✓ AI Edition | ✓ Only Us | $0 / $9.95 |
| CleanBrowsing | ✓ | ✗ | ✗ | ✗ | ~$5–10/mo |
| Circle | ✓ | ✓ | ✗ | ✗ | ~$10/mo |
| Bark | ✓ | ✓ | ✗ | ✗ | ~$14/mo |
| Qustodio | ✓ | ✓ | ✗ | ✗ | ~$55/yr |
| Norton Family | ✓ | ✓ | ✗ | ✗ | ~$50/yr |
Device Disconnect Detection
When your child's device leaves the Blocker WiFi network, The Blocker alerts you immediately. Because when WiFi is off, filtering is off — and you deserve to know right away.
For Investors
The parental controls industry generates over a billion dollars annually — charging parents for DNS filtering that costs nearly nothing to deliver. We give that away. Then we monetize what no one else has built: intelligence.
Product Roadmap
Product Family
Ask Charly LLC is building the Age-Based Intelligence Layer — a unified AI framework that powers every product line.
Full AgeGuard Intelligence, Charly AI advisor, and DDD for families.
Live NowClassroom-scale deployment with grade-level presets and teacher dashboards.
In DevelopmentWhite-label licensing for internet service providers. Bulk subscriber scale.
In DevelopmentUniversal Learning Machine — AI learning companion for ages 4–84 with Knowledge Module marketplace.
In Development